Meet the Team
Who are we
CEO and Founder
Lauren has worked in the healthcare industry for over a decade from clinical to managerial roles across acute, palliative care and aged care services. A highlight of her career was setting up a community dementia care service at one of the leading private hospitals in Victoria.
A previous young Melbourne Hub Shaper, an initiative of the World Economic Forum and a Masters of Health of Human Services Management graduate. Last year she was awarded as one of Australian Financial Reviews Westpac 100 Women of Influence.
Lauren has established CarePage to drive improved quality of care for the elderly. When she is not working she enjoys taking long walks, yoga and spending time with her family.
Partnerships and Co-Founder
Stephen has served as a Director on listed and unlisted public companies and various private ventures. He has led the sourcing, structure and financing on numerous projects. Stephen is the CEO of Dragon Tree Capital. Advisor to NS1GHTER.com (medical tech platform – feedback/videochat), and Kiddo wear (smart watch for monitoring health of children). Stephen has had a long-term involvement with the global leadership networks; ADC Forum; World Economic Forum; and Young Presidents Organisation in various capacities. Stephen was previously a director of the Australian Institute of Management (Victoria/Tasmania).
Chief Marketing Officer
Wayne Schmidt launched Xero (SaaS accounting software for small businesses) in Australia in October 2009 and has 30 years experience in the accounting industry. Wayne is a renowned speaker and mentor in providing coaching on sales and marketing. Wayne has lived in Australia, USA, UK, China and is now a Digital Nomad.
Wayne experienced first hand the difficulties associated with placing both his parents into separate aged care facilities. Both parents being separated for the first time in their 40+ years of marriage. Arranging facilities while being separated from the process by time and distance, I wished CarePage was around to aid in the process.
Chief Technology Officer
Nikola is head of IT at CarePage and HelloCare, leading a team of web developers he has had significant experience working on technology developments globally.
For Nikola it’s more than just a website he can see the impact we are creating and the problem we are solving in the industry.
Director of Sales & Operations
Sally has over 15 years of experience working in the accounting software industry. Played a pivotal role in launching Xero, SaaS accounting software for small businesses in Australia and contributing to its growth and success globally. Strong leadership, marketing and customer experience skills, and is exceptional in sales and business operations. Lived in Australia, USA, UK and now a Digital Nomad travelling the world and helping businesses that are making a difference.
Sally is working with CarePage as they are evolving and disrupting the aged care industry. It is one of the hardest decisions people need to make and CarePage are helping make this process easy. CarePage provides transparency through real-time feedback and reviews of the aged care facilities. I love that customer experience is the most important value for CarePage and helping the facilities be proactive. CarePage has a very passionate and caring team all focused on protecting the industry and making sure it is provided with the quality care, support and tools everyone deserves.
Head of Customer Experience
My career began in the dental industry, where I was fortunate to work closely with the elderly and learn the key aspects of building a business and client base from scratch. After retraining, I moved into the corporate sector, developing a skill set across roles in project/ program management, strategy, business process improvement and customer experience.
I was drawn to CarePage by the passion and enthusiasm of the team and for the opportunity to contribute to positive outcomes for the most vulnerable and valuable members of our community.
Somewhere throughout my formative years, my absolutely abysmal lack of mathematical talent began to compensate for itself in the form of a storytelling skill set.
My passion for creative writing is showcased throughout a career that has seen me create copy for everything, from the intricate minutia of long winded technical documents, through to the sing-song cadence and poetry of a well crafted song, aimed at pre school children.
My unorthodox career path has allowed me to connect with people from numerous walks of life, which has enhanced my ability to find the appropriate tones within my writing to resonate with a specified audience.
I spent my formative years growing up alongside my grandmother and witnessed firsthand, the effects of an overwhelmed aged care system and the systematic lack of empathy afforded to elderly Australians.
I hope to be a voice for those who go unheard, and shine some light on the most overqualified, yet undervalued people in our country.
I do this for me, and I do this for her.
Business Development Executive
Irene has worked for over 30 years in the sales and service industry, predominantly in publishing where she launched many publications.
Building solid client relationships is her true passion where she can assist businesses in building their brand and reach.
Working for HelloCare and CarePage is more than just a job for Irene– she love this industry, “I feel that somehow I can make a difference, even albeit small”. Having recently gone through the loss of her mother, who lived in a nursing home – Irene’s dream is for every older Australian to have the best care and to always feel connected, listened to and never alone.
Beyond her beautiful family that she is so thankful for, she enjoys her friends, travelling, reading, gardening and she loves her weekly spin classes.
Caroline has been a writer and editor for more than 20 years. She has worked across several sectors, including banking, finance, economics, real estate, and now aged care. She was Managing Editor at Macquarie Bank for several years, and also spent a number of years presenting financial market news on television and radio for CommSec. Caroline loves playing Scrabble, walking in nature, and going to the movies with her funny kids.
The aged care sector will eventually touch every person in Australia. Caroline aims to make the complexities of the industry clear, to answer questions many are afraid to ask, and to tell the stories of the seniors who have lived Australia’s history and contributed so much to this country.
Amy has been writing with fervour from the time she was ‘yay’ high. From scribbling about her capers on the playground to covering breaking news in the Health sector, Amy has always been led by her heart.
Working for HelloCare is an opportunity to use her brain and heart, to seek out truth and discussion for those that need it greatly. When she’s not tinkering away on the keyboard you’ll find her holed up in a cafe breathing in the aromatic bliss that is a soy chai latte, or rugged up tight trying to figure out ‘whodunnit’ on her latest British mystery show obsession.
Social Media Lead
Veronica has been working in the Media, Publishing and Film industry for over 10 years. Her interest in working in Media started at a young age when she started a non-profit organisation to support local musicians in the Middle East. This interest was further nurtured working as an International Correspondent representing the Middle East for Spin Magazine in San Francisco.
Born and raised in Dubai, Veronica has been in Melbourne for eight years working within Research, Film and Publishing; including working on the TV show Underbelly. Due to personal experiences, she has a strong interest in aged care, elder abuse and empowering seniors to live their best day every day.
Veronica also enjoys classic literature, baking, learning new things, anything about dogs and binge-watching the latest crime docuseries on Netflix.
Advisers & Ambassadors
Val is an adviser and ambassador for Responsible Care Initiative.
President of Older People Speaks Out/ AM M.Lit.Stud BA.
Val French, is a journalist by profession and by inclination. Co-founder and foundation President of the Queensland Council of Carers (Carers Queensland) and one of the Founders of the first National Carers Association. She established Older People Speak Out at the media’s request to represent and connect older people’s organisations and the media in 1993 and has been President ever since.
Val was Queensland Chairperson of: the Commonwealth Consumer Forum for the Aged; The Older Australians Advisory Council; and The Nursing Homes Appeals Committee. Val was a member of the Retirement Village Accreditation Committee and a surveyor for nine years, and the Chairperson of the Ministerial Advisory Council of Older Persons on which she served under various Ministers for five years.
Val has been and is a member of numerous government and non-government advisory committees, including for the last 10 years, the Ministerial Road Safety Advisory Committee and for the last three years, the Police Seniors Task Force and committees on housing, intergenerational projects, aged care, elder abuse, grand parenting and social isolation.
Paul is an adviser for CarePage.
Secretary Australian Nursing & Midwifery Federation VB.
Paul is one of the Assistant Secretaries at the ANMF (Vic Branch), a position he has held since 2009.
Paul commenced his nursing career in Bendigo in 1986 and has nursed both in Victoria and Queensland. Paul is an Enrolled Nurse who holds a Graduate Diploma in Industrial Relations and Human Resource Management.
Commencing with the branch in 1992 as an Industrial Relations Organiser, he became an Industrial Officer in 1999 and Senior Industrial Officer in 2005. In December 2009, Paul was elected as Assistant Secretary.
Jim is an ambassador for our Responsible Care Initiative.
President of Carers Queensland.
Jim is the President of Carers Queensland. He is a member of the Australian Institute of Company Directors, a Fellow of the Australian Institute of Management, an appointee to the State Government Health and Community Services Industry Standing Committee, and a Justice of the Peace.
Jim was recognized by the Public Relations Institute of Australia in 2005 via the prestigious Gold Award for handling one of the most challenging corporate communications exercises in aged care history. Prior to consulting, Jim was for 10 years the Chief Executive of one of Australia’s largest aged care retirement living and community care providers, TriCare.
Jim has provided policy advice to Federal and State Governments. He sits on the Health and Community Services Industry Standing Committee and is also a Director of the RSPCA Queensland Board since March 2013.